Challenge: Create brand awareness on social media and increase the engagement rate
Since the launch of Auto-X company, they wanted to promote themselves as the one-stop-shop for automotive services. They offer everything, from a tune-up to mags application.
Their physical location is a bit of a challenge to their target audience. To solve this, it would be best to assist the customer via the Facebook page so whenever they arrive at the location, the transaction is almost settled.
To do that, they knew that having an active social media presence is vital.
Solution: Launch creative campaigns on social media
Since Auto-X is a B2C company, being active on social media especially Facebook is effective in getting its customers. We also amplify their message through Facebook ads where we used interest-based targeting and location-based targeting.
Our team implemented our proven smart digital marketing approach that reaches out to Auto-X’s target audience. Below is a visual campaign that explains our 4-step strategy comprising Build, Acquire, Engage, and Measure.
- Funnel Creation
- Responsive Landing Pages
- Search Keywords targeting
- Online Display Banners
- Facebook Ads Engagement
- Email Marketing
- Conversion Pixel
- Re-marketing Pixel
- Google Analytics
- Heatmap Tool
Result: 5% increase in engagement rate
Through the implementation of our social media strategy and Facebook ads, Auto-X’s experienced growth in revenue by sending actual customers from Facebook conversations.
The engagement rate went up from 3% to 5%. The click-through rate is 1.53% which is 3x higher on the benchmark.
With continuous analytics and reporting reviews every month with the client, their campaign strategies have been largely aware and ROI-driven.
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About EmergeLocal Team
We are about helping businesses get their next customers online – giving our customers sales leads using our years of industry expertise with digital marketing.
We will never forget the day when we received an email from the President and COO saying he was overwhelmed with the results just a week after running their digital campaigns.
Before, they’re struggling to get customers for their training schools even trying all traditional marketing medium such as radio ad, newspaper ad and billboard.
Today, this client has expanded it’s operation in Manila and has added additional team members to support their sales department.
In every client success, we realize that our solutions at EmergeLocal has a big impact to businesses and this what gives us a sense of accomplishment at work and in life.