Case Study: How Widus Hotel Generated 154 Average Monthly Online Bookings
Challenge: Get more leads and online bookings
Widus Hotel is a 5-star hotel in Clark, Pampanga. It’s near Clark International Airport and is been in the industry for a long period of time. Their marketing was a focus on traditional strategies including billboard, malls, flyers, posters, and partnership with travel agencies.
The hotel industry is a competitive market because of OTAs. They want to increase their bookings on their website to divert their sales from OTA to their own mediums.
Solution: Increase online bookings with digital advertising
We went with a digital advertising strategy. Widus wanted to achieve 100% occupancy rate by getting most of them through their website. Also, having a piece of a pie in the Google ads space was an option.
Our team implemented our proven smart digital marketing approach that reaches out to Widus Hotel’s target audience. Below is a visual campaign that explains our 4-step strategy comprising Build, Acquire, Engage, and Measure.
Build Sales Funnel
- Funnel Creation
- Responsive Landing Pages
Acquire
- Search Keywords targeting
- Online Display Banners
- Facebook Ads Engagement
Engage
- Re-marketing
- Email Marketing
Measure
- Conversion Pixel
- Re-marketing Pixel
- Google Analytics
- Heatmap Tool
Result: 154 average monthly online bookings in just 3 months
Through the implementation of Google Search, and Google Display campaigns. EmergeLocal responded flexibly to Widus’ digital marketing needs. In the end, our team generated 924 bookings from the website in just 3 months.
Above all, we helped them realize that more and more people book their rooms online than Online Travel Agency (OTAs).
You too can have 10x more leads...
Without
TRADITIONAL MARKETING
Without
WASTED MONEY
Without
FRUSTRATION
About EmergeLocal Team
We are about helping businesses get their next customers online – giving our customers sales leads using our years of industry expertise with digital marketing.
We will never forget the day when we received an email from the President and COO saying he was overwhelmed with the results just a week after running their digital campaigns.
Before, they’re struggling to get customers for their training schools even trying all traditional marketing medium such as radio ad, newspaper ad and billboard.
Today, this client has expanded it’s operation in Manila and has added additional team members to support their sales department.
In every client success, we realize that our solutions at EmergeLocal has a big impact to businesses and this what gives us a sense of accomplishment at work and in life.
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