Case Study: Kart City Tarlac Increases Foot Traffic and Become a Known Tourist Destination in Tarlac
Challenge: Re-introduce the Karting service and other districts
Kart City is the only establishment in Central Luzon that offers karting service.
It has been a top destination for tourists in Manila and adjacent provinces for many years yet the brand is still new for other people.
To do that, they knew that having an active social media presence is vital.
Solution: Launch creative campaigns on social media and amplify them using Facebook ads.
We started the campaign by asking the right questions. Every month, we follow a certain theme so we can align our posts and ads. Increasing the number of fans and engagements on the page are also one of our priorities.
We focus on promoting their karting service and KTV sessions because they are the high yielding products of Kart City Tarlac.
Our team implemented our proven smart digital marketing approach that reaches out to Kart City Tarlac’s target audience. Below is a visual campaign that explains our 4-step strategy comprising Build, Acquire, Engage, and Measure.
Build
- Funnel Creation
- Responsive Landing Pages
Acquire
- Search Keywords targeting
- Online Display Banners
- Facebook Ads Engagement
Engage
- Re-marketing
- Email Marketing
Measure
- Conversion Pixel
- Re-marketing Pixel
- Google Analytics
- Heatmap Tool
Result: 100 average daily Facebook messages
Through the implementation of our social media strategy and interest based targeting, Kart City Tarlac’s experienced growth in revenue by sending actual foot traffic from social media and web.
We’ve seen a 3.56% CTR which is 7x higher on the industry’s benchmark. With continuous analytics and reporting reviews every month with the client, their campaign strategies have been largely aware and ROI-driven.
Importantly, the client has expanded their growth by getting advanced reservations of their karting services and KTV rooms.
You too can have 10x more leads...
Without
TRADITIONAL MARKETING
Without
WASTED MONEY
Without
FRUSTRATION
About EmergeLocal Team
We are about helping businesses get their next customers online – giving our customers sales leads using our years of industry expertise with digital marketing.
We will never forget the day when we received an email from the President and COO saying he was overwhelmed with the results just a week after running their digital campaigns.
Before, they’re struggling to get customers for their training schools even trying all traditional marketing medium such as radio ad, newspaper ad and billboard.
Today, this client has expanded it’s operation in Manila and has added additional team members to support their sales department.
In every client success, we realize that our solutions at EmergeLocal has a big impact to businesses and this what gives us a sense of accomplishment at work and in life.
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