Challenge: Re-introduce the brand on social media and get a high engagement rate
From its humble beginnings in 1972 as a bakery and refreshment shop in Tarlac City, Cindys has consistently brought 2 simple things to their customers everywhere: Good Food in a Good Place.
In 2018, Cindy’s brand was re-introduced to the market through social media to open more locations and franchisees.
To do that, they knew that having an active social media presence is vital.
Solution: : Launch creative campaigns on social media
We believe video campaigns are effective so we created two different campaigns for them. These campaigns touch the hearts of our target market – mothers.
We used Facebook ads to amplify the video content. We promoted their locations and products to drive in-store sales.
Our team implemented our proven smart digital marketing approach that reaches out to Cindy’s target audience. Below is a visual campaign that explains our 4-step strategy comprising Build, Acquire, Engage, and Measure.
- Funnel Creation
- Responsive Landing Pages
- Search Keywords targeting
- Online Display Banners
- Facebook Ads Engagement
- Email Marketing
- Conversion Pixel
- Re-marketing Pixel
- Google Analytics
- Heatmap Tool
Result: 20% increase in engagement rate
Through the implementation of our video content strategy, social media strategy, Facebook ads, and Instagram ads, Cindy’s experienced growth in revenue by sending in-store sales from social media and web traffic and increase the engagement rate from 4% to 20%.
With continuous analytics and reporting reviews every month with the client, their campaign strategies have been largely aware and ROI-driven.
Importantly, the client has expanded their growth by opening more locations and franchisees and getting a good number of post engagement rate.
You too can have 20% increase in engagement rate...
Do YOU want to have increase in engagement rate with Retail Social Media Marketing done right?
About EmergeLocal Team
We are about helping businesses get their next customers online – giving our customers sales leads using our years of industry expertise with digital marketing.
We will never forget the day when we received an email from the President and COO saying he was overwhelmed with the results just a week after running their digital campaigns.
Before, they’re struggling to get customers for their training schools even trying all traditional marketing medium such as radio ad, newspaper ad and billboard.
Today, this client has expanded it’s operation in Manila and has added additional team members to support their sales department.
In every client success, we realize that our solutions at EmergeLocal has a big impact to businesses and this what gives us a sense of accomplishment at work and in life.