Challenge: Get more leads without traditional marketing
Over the past decade, OMNI Airline Training Academy have allocated their marketing resources mainly on traditional marketing medium such as newspaper, radio, and trade shows to create awareness and drive walk ins.
They are getting results but weren’t satisfied and returns on investment were unjustifiable.
It was clear OMNI needed a new strategy!
Solution: Grow inbound leads with digital advertising
We went with a digital advertising strategy. Adding digital marketing channels – Google Search Visibility, Tactical Google Display, and Post Engagement with Facebook Ads enables us to drive leads, enhance OMNI’s brand awareness, reach new audience and get more inbound leads.
Our team implemented our proven smart digital marketing approach that reaches out to OMNI’s target audience. Below is a visual campaign that explains our 4-step strategy comprising Build, Acquire, Engage, and Measure.
- Funnel Creation
- Responsive Landing Pages
- Search Keywords targeting
- Online Display Banners
- Facebook Ads Engagement
- Email Marketing
- Conversion Pixel
- Re-marketing Pixel
- Google Analytics
- Heatmap Tool
Result: 400 average monthly leads with P2.2 M + worth of closed deals in 6 months
Through the implementation of Google Search, Display, Instagram and Facebook campaigns, OMNI experienced growth in revenue solely from digital marketing campaign with 300% increase in website traffic and increased in enrollees during the campaign period.
With continuous analytics and reporting reviews every month with client, their campaign strategies have been largely awareness and ROI-driven.
Importantly, client has expanded their growth by forming a department dedicated for closing leads leads.
You too can have 10x more leads...
Do YOU want to have 10x leads with Training Company Marketing done right?
About EmergeLocal Team
We are about helping businesses get their next customers online – giving our customers sales leads using our years of industry expertise with digital marketing.
We will never forget the day when we received an email from the President and COO saying he was overwhelmed with the results just a week after running their digital campaigns.
Before, they’re struggling to get customers for their training schools even trying all traditional marketing medium such as radio ad, newspaper ad and billboard.
Today, this client has expanded it’s operation in Manila and has added additional team members to support their sales department.
In every client success, we realize that our solutions at EmergeLocal has a big impact to businesses and this what gives us a sense of accomplishment at work and in life.